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The logo is the cornerstone of a brand identity. But it doesn’t stop there. A successful identity system encompasses, coordinates, and harmonizes a company with a recognizable message and individual personality. This system includes the letterhead, the Web site, marketing collateral, and everything else that represents an enterprise.
Branding influences corporate image and provides direction for the corporate identity. It is a marketing communications process - one that is planned, strategically focused and fully integrated. It conveys the essence, culture, character and purpose of a company or product. It's the heart and soul of the brand from which all outward expressions emanate. Building a strong brand is invaluable. It is the foundation of your corporate marketing. It’s your essence, your herald, your identity.
You have heard the term "instantaneous recognition" - This is what our corporate identity branding can do for your company.
Striders Team
This not for profit organization in Utah sets the bar for giving teens a running chance. Striders Team an organization getting troubled youths into track and field, and off the streets. A clean logo was needed that shows equal opportunity, motion, and that final push for success.
Lehi Mortgage's mission isto teach all entrepreneurs and American families how to become home owners and financially independent. A logo was needed that stressed success and stability with the comfort of that home to come.
This Dallas based communications firm wanted a look that is playful, and shows the dynamic movement of communication and messages. With the owners strong affiliation to MLS and the worlds largest sport, football, this design skip kicked right into place.
